As you know, I’m a bit of a fan of the Netflix Watch It Now feature.
Yesterday, I got an e-mail from Netflix saying that they have opened up their watch it now program to unlimited hours. Before you were restrained to only being able to watch as many hours as you paid in dollars a month (i.e. if you had a $15/month subscription, you could watch 15 hours/month).
The only question now is the amount of stuff you want to watch on Netflix. To their benefit, Netflix has put full seasons of NBC programs (The Office, 30 Rock, Heroes, etc.). So, that takes up some time. Also, there are some decent movies that are starting to pop up on there. I recently watched Lock, Stock, and Two Smoking Barrels (which I really liked and gave 4 out of 5 stars) and Street Fight (which, also, I really liked giving it 4 out of 5 stars). There is also numerous others on there like Pan’s Labyrinth, Casablanca, Happy Gilmore, Means Girls, and a bunch of others. Sure, you may have a lot of those on DVD already, but if you are away from your collection, you can still watch it now.
From a business stand point, I suspect the reason that Netflix has gone to unlimited watch it now hours is that few people use even close to their number of hours. I know that I have had months where I could have used the extra hours. But at the same time, I know that my parents and (probably) my sisters have yet to use a single watch it now hour. So, Netflix going to unlimited number of hours isn’t going to effect their amoutn of bandwith used too much. Yet, it offers an additional benefit for the people who are interested in it.
Overall, I like the movie from both the stand point of Netflix and the viewers. Everyone wins. Yay!
Posted by Mikey
Posted by Mikey